Manila, Philippines –March 5, 2025 – After 11 years of helping Filipinos discover great restaurants and enjoy incredible dining deals, Booky is stepping into its most exciting chapter yet. Today, at an exclusive media luncheon event, Booky CEO Ben Wintle and actress-entrepreneur Iza Calzado proudly announce the official relaunch of the Booky app and Booky Prime membership program—bringing a new dining experience where everyone can win.

With its new slogan, “Panalo every time with Booky Prime,” the revamped membership is built to make Filipinos feel like winners whenever they eat out. Whether through instant savings at top restaurants or weekly chances to win exciting prizes, Booky Prime is here to bring more joy to dining in the Philippines.

“This relaunch is more than just an update—it’s the result of an 11-year journey filled with
passion, resilience, and reinvention,” said Ben Wintle, Booky’s CEO and Founder. “During
the pandemic, when restaurants were closed for years, we faced one of our biggest challenges. Booky and our membership program, Booky Prime, were put on hold. But now,
with Manila’s restaurant scene thriving more than ever, there’s no better time for Booky to
return bigger and better.”

A New Chapter in Manila’s Dining Scene
Manila’s food culture is transforming—new restaurants are opening every day, the quality of dining experiences is reaching new heights, and Filipinos are becoming more adventurous in their taste. At the same time, food inflation is making it harder for people to dine out as often as they’d like.

That’s where Booky Prime comes in. The revamped membership not only helps Filipinos save money when dining out but also makes it easier to discover and try new restaurants. This new era of Booky Prime comes packed with even more benefits, including:
● Exclusive restaurant discounts at top dining spots across Metro Manila
● Exciting weekly giveaways featuring cash prizes and one-of-a-kind dining experiences
● A new, dynamic approach to content—adapting to the rise of short-form video and new consumer behaviors.

And these giveaways are life-changing. For example, one lucky Booky Prime member will
win ₱250,000 in cash in our March 19 draw, and another will get the chance to experience a private dinner hosted by Ninong Ry and Iza Calzado in an exclusive giveaway on April 2.
These are just some of the incredible perks that make every subscription a winning moment. Beyond benefits for diners, Booky Prime also creates a win-win for restaurant partners, helping them attract new customers, stay top-of-mind, and drive real, measurable business impact while delivering great experiences to their customers.

“We’ve had to evolve with the changing digital landscape—from restaurant discovery to video content—but that’s the challenge we’ve always relished,” said Wintle. “At heart, Booky has always been a local company solving local problems, and that’s been our formula for success.”

A Personal Mission for Iza Calzado and Ben Wintle
The Booky journey is also a deeply personal one for Iza Calzado and Ben Wintle, who have
built this company together over the past 11 years. As food lovers who frequently dine out, they know firsthand how rising food prices impact everyday choices.

“This actually solves a real problem for Iza and me,” shared Wintle. “We love eating out, but we constantly talk about how much we’re spending on restaurants and needing to cut back.

That’s why Booky Prime makes so much sense—not just for us, but for anyone who wants
to enjoy great food while being smart about their spending.” For Iza, it’s not just about savings—it’s about bringing people closer together. “Dining out
isn’t just about food—it’s about bonding with loved ones and creating memories,” Iza shared. “That’s what I love about Booky—it’s not just about deals, but about helping people enjoy more experiences with the people they care about.”

The Future of Booky Prime: More Winners, More Joy
With its new vision, Booky Prime is designed to make sure that everyone wins—whether it’s
through every day savings or life-changing prizes. Every time members dine out and save, they feel like winners. Every week, someone walks away with cash or an unforgettable ⁰experience.

“This is just the beginning,” Wintle added. “The dining scene in Manila is only getting better,
and we’re here to make sure that every Filipino can enjoy it to the fullest.”
For more information on Booky Prime and the latest restaurant deals, visit booky.ph or
download the Booky app on iPhone or Android.

About Booky
Booky is the Philippines’ premier restaurant discovery and deals platform, helping Filipinos
enjoy the best dining experiences for over 11 years. Through its Booky Prime membership,
users gain access to exclusive discounts, special giveaways, and curated dining recommendations—making eating out more affordable, accessible, and exciting.