If you randomly survey Filipinas on their gold standard of beautiful hair, chances are, you will get the answer of long, straight, and shiny hair. In the Philippines, long hair is put on a pedestal (hence the compliment haba ng hair), not solely for its beauty, but also because of how challenging it is to maintain.

The truth about long hair is that it’s more susceptible to damage and breakage. Women who grow their hair long would have more frequent trips to the salon to get a trim or a treatment just to keep hair damage at bay.

But the lifelong question is — is this really the fate of women who love to keep their locks long?

New Pantene Long Hair Solutions just unlocked the secret to damage-free hair

Pantene has just unlocked this age-old secret ingredient that keeps long hair beautiful and strong, and it lies in the power of the rice oil essence. From a 2000-year old Japanese tradition of using rice water to wash hair to keep long hair beautiful, Pantene distilled and extracted the rice oil essence in Wakayama, home to the Aragi-jima Rice Terraces, and blended this ingredient with its Pro-Vitamin formula.

The New Pantene Long Hair Solutions with Pro-Vitamin Formula & Japanese Rice Oil Essence contains Pro-Vitamin B5 to help fortify the lipids inside each hair strand while the Japanese Rice Oil Essence strengthens its outer coating. It ultimately repairs damaged hair and keep it protected from external factors, allowing the hair to grow longer, stronger, and beautifully smoother.

Take a look at these Pantene girls who discovered the #PanteneLongHairSolutions that finally gave them the freedom from their hair-damage worries.

Sofia Andres shares on her Instagram post, “Growing up, I always found maintaining long, healthy hair difficult to achieve because I thought long hair came with split ends and damage. But now, I’m excited that I can finally grow my hair without worrying about damage!”

Now a believer on the power of rice oil essence, Gabbi Garcia posted, “It has the power to not just repair hair damage, but also PREVENT hair damage even before it happens because it strengthens your hair from inside out.”

Ry Velasco pairs her Pantene Long Hair Solutions Total Damage Care Shampoo with her trusted 3 Minute Miracle Conditioner, “Super amazed by how this rice oil ingredient can really moisturize my hair and scalp. I usually pair this with the 3 Minute Miracle Total Damage Care Conditioner so that I can have long, healthy, and smooth hair all day.”

Pantene Long Hair Solutions gives Filipinas the freedom to grow their hair long and strong just the way they’ve always wanted. The constant fear of having hair damage and split ends will finally be put to rest, and now the only thing they need to worry about is having great hair that is too beautiful to cut.

You can maintain your beautifully long, and damage-free hair right at the comfort of your home when you checkout the Pantene Long Hair Solutions from the Pantene website.