MANILA, Philippines, 14 January 2021 – Max’s Restaurant, the Filipino restaurant chain famous for its signature Sarap-To-The-Bones^® Fried Chicken, has announced the return of a long-standing tradition missed by fans everywhere: Max’s All-You-Can^™. Designed as a way to give thanks to loyal patrons who have supported “The House That Fried Chicken Built” throughout its 75-year history, the event was last held in 2019.

This 2021, it’s back and better than ever as Max’s All-You-Can^™ Weekends, with an exciting new twist to give people even more delightful choices to load up their tastebuds and tummies: More classic Max’s favorites to choose from, all in one plate.

• Sarap-To-The-Bones®️ Fried Chicken—always made to order, and best enjoyed with Max’s Banana Ketchup with a dash of hot sauce or Worcestershire sauce

• Max’s Spicy Tofu—tofu cubes with chopped onions and bell peppers, sauteed in a special sauce, and topped with chili for some delightful heat

• Chicken Sisig—a crowd-pleasing medley of chopped Max’s Fried Chicken and chicken liver, topped with slivers of chili fingers, onions, and celery

• Chicken Lumpiang Shanghai—ground chicken and select spices rolled in a delicate lumpia wrapper and deep-fried to bite-sized perfection.

Each plate also comes with all the steamed white rice a customer could want.

Max’s All-You-Can^™ Weekends is available for dine-in on January 15-17, January 22-24, and January 29-31 in all Max’s stores nationwide. Diners may feast to their heart’s content for just P499 per head.

Interested fans may visit their favorite Max’s store nationwide, or book ahead at bit.ly/ReserveMaxsAllYouCan. Patrons are encouraged to share their experiences as well on social media via the #MaxsAllYouCan hashtag.

Full mechanics are available at bit.ly/MaxsAllYouCan. For further information, visit www.facebook.com/maxsrestaurant. DTI Fair Trade Permit No. FTEB-111771 Series of 2021

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About Max’s Restaurant

Taking home the prestigious Ad of the Year at the 2019 YouTube Ads Awards and bagging 14 Franchise Excellence Awards from the Philippine Franchise Association, Max’s Restaurant is a leading chained full-service casual dining restaurant brand in the country. Started in 1945 thanks to a man named Maximo who decided to open up his home together with his niece Ruby as they served what many love and know today as Max’s Sarap-To-The-Bones® Fried Chicken, it strongly established itself as a household name in the Philippines, an institution, and a proud Filipino tradition.

About Max’s Group Inc.

Max’s Group, Inc. (PSE: MAXS) traces its heritage to the beginning of Max’s Restaurant in 1945. Today, Max’s Group is the largest operator in the Philippine casual dining segment. Its family of brands include Max’s Restaurant, Pancake House, Yellow Cab Pizza, Krispy Kreme, Jamba Juice, Max’s Corner Bakery, Teriyaki Boy, Dencio’s, Sizzlin’ Steak, Maple, Max’s Kabisera, and Le Coeur De France.