Disney and Avatar Announce Global “Keep Our Oceans Amazing” Campaign Ahead of 20th Century Studios’ Groundbreaking Film A vatar: The Way of Water


Disney and Avatar Announce Global “Keep Our Oceans Amazing” Campaign Ahead of 20th Century Studios’ Groundbreaking Film A vatar: The Way of Water

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Fans in the Philippines are invited to Take Part in Virtual Pandoran Ocean Digital Activation Online and at Manila Ocean Park, to Support The Nature Conservancy

In celebration of the release of 20th Century Studios’ Avatar: The Way of
Water, the groundbreaking film opening last December 14, 2022, Disney and Avatar are launching a global “Keep Our Oceans Amazing” campaign to raise awareness of the challenges facing oceans and marine
life. The campaign will support the non-profit, The Nature Conservancy’s (TNC) work to protect 10 of our oceans’ amazing animals and their habitats, connected to the beauty of Pandora. As part of the campaign, fans are invited to participate in celebratory online activities and products including the Virtual Pandoran Ocean, which showcases the wonders of the reef and will be hosted at Manila Ocean Park until January 31, 2023, at the Oceanarium.

Through this unique digital activation, fans in the Philippines can help Disney and Avatar “Keep Our Oceans Amazing” by going to https:/lavatar.com/keepouroceansamazing/ph to create their very own Avatar-inspired ocean creature. For every creature created in the Virtual Pandoran Ocean, Disney US will give $5 to The Nature Conservancy US, up to USD 1 million, to help the organization achieve its goal of protecting 10% of the ocean by 2030.

“The entire planet depends on the health of our ocean to support and sustain it. The ocean regulates climate, provides livelihoods for billions of people, and is home to more than half of all life on earth,” said Melissa Garvey, Global Director of Ocean Protection at The Nature Conservancy. “We need to do our part to protect it. That’s why we are thrilled to collaborate with Disney and Avatar on this campaign. Our mission is driven by working together with those who believe we can shape a brighter future where people and nature can thrive together. The film’s important message complements our work, and we look forward to working together to protect the 10 species highlighted in this campaign and create a healthier ocean for all.

In Avatar: The Way of Water, fans will be introduced to a new oceanic Na’vi clan and an array of diverse aquatic creatures, inspiring audiences to connect with the beauty of our oceans right here on Earth
Oceans cover 70% of the planet, shelter an incredible diversity of life, and provide us with food, jobs, and more than half of the oxygen we breathe. Unfortunately, less than 8% of this unique ecosystem is
protected. “Keep Our Oceans Amazing ” aims to extend Disney’s s longstanding conservation legacy to help protect 10 amazing ocean animals and their habitats.

This new initiative will support The Nature Conservancy to protect beluga whales, blue whales, whale sharks, hawksbill sea turtles, manatees, manta rays, parrotfish, staghorn coral, sea lions, and mangroves coastal habitats that provide important shelter for many marine species. The ocean species that have been selected can be found in waters throughout the world and many of them share qualities with the Pandoran creatures and habitats featured throughout the film. Each animal and plant species are also classified as threatened, vulnerable, or endangered. The Nature Conservancy is working alongside indigenous peoples and local communities to develop multi-faceted solutions to the challenges these
species face across the globe, to ensure that both people and wildlife thrive.

Disney has a long history of taking action for oceans and supporting the protection of marine life – from our 2030 environmental goals that include efforts to minimize greenhouse gas emissions, source
sustainable seafood, and invest in the protection of our watersheds, to our funding and expertise for biodiversity protection through Disney Conservation. To date, the Disney Conservation Fund has directed more than $120 million to support non-profit organizations working around the world to save wildlife, inspire action and protect the planet. Nearly $20 million of those funds have been provided to programs that benefit marine life, communities, and the oceans we all depend on. This initiative is part of the Disney Planet Possible, tangible actions Disne y is taking to help create a healthier home for people and wildlife.

“Disney has a rich legacy of conservation and inspiring action to protect nature. We’re proud to celebrate the release of Avatar: The Way of Water by raising global awareness of the critical importance of
protecting oceans and marine biodiversity,” said Jennifer Cohen, executive vice president, Corporate Social Responsibility for The Walt Disney Company.

“The Avatar ethos is that we are all connected to each other and our planet, and therefore are responsible for positively impacting the people and world around us.” shared Avatar: The Way of Water producer Jon Landau. “The Keep Our Oceans Amazing campaign is a way for us to invite fans from around the world to join us in creating that impact.

Global audiences were first introduced to the world of Pandora in the original Avatar and fell in love with the characters, the story, and the beautiful rainforests and creatures, which led to it becoming the highest-grossing film of all time. As we journey into Avatar: The Way of Water, audiences will be transported to an all-new biome – the reef- and will be introduced to a new oceanic clan and an array of diverse aquatic creatures. This expanding universe underlines just how intentionally Pandora has been designed to be a metaphor for Earth. Audiences will experience the beauty of the sea and the richness of biodiversity in Pandora’s oceans.

Set more than a decade after the events of the first film, Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri, and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive and the tragedies they endure. The film will have awe-inspiring scenes that showcase the vibrant bioluminescence and beauty of Pandora’s aquatic landscape.
These scenes will inspire us all to consider the wonders of our oceanic world.
Learn more at avatar.com/keepouroceansamazing/ph
https://youtu.be/F 6-gmubgizQ

About Avatar: The Way of Water
Set more than a decade after the events of the first film, “Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri, and their kids), the trouble that follows them, the lengths they go to
keep each other safe, the battles they fight to stay alive, and the tragedies they endure.
“Avatar: The Way of Water is directed by James Cameron, produced by James Cameron and Jon Landau, with David Valdes and Richard Baneham serving as executive producers. The film stars Sam
Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, Jemaine Clement, Giovanni Ribisi, and Kate Winslet. The film was released last December 16, 2022.

About 20th Century Studios0

20th Century Studios is an Academy Award-winning producer of feature films for both theatrical and streaming releases. It is home to such iconic franchises as “Avatar,” “Alien,’ “Planet of the Apes, “Predator,” “Die Hard,” and “Kingsman” and is the creator of hit films including “Bohemian Rhapsody.” “The

Greatest Showman,” “The Martian,” “Ford v Ferrari” and “Free Guy.” It also launched the successful “Deadpooľ and “X-Men” film series, Oscare-winner West Side Story,” and 2022’s “Prey.” Upcoming releases include the “Avatar” sequel “Avatar: The Way of the Water.” Previously known as 20th Century Fox before becoming a part of The Walt Disney Company, 20th Century Studios is recognized for its incredible 80-year legacy. It is the studio that brought the world the first six “Star Wars” films, in addition to standouts from across the decades, including “Miracle on 34th Street,” “All About Eve,” ” The King and I, “The Sound of Music,” “Butch Cassid y and the Sundance Kid,” “The Princess Bride,” “The Abyss, “Edward Scissorhands,” “Home Alone,” “My Cousin Vinny,” “Speed,” “Cast Away,” “Moulin Rouge!, “Minority Report,” “Gone Girl,” and “The Revenant.”

About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which life depends. Guided by science, we create innovative, on-the-ground solutions to our
world’s toughest challenges so that nature and people can thrive together. We are conserving lands, waters, and oceans at an unprecedented scale, providing food and water sustainably and helping make
cities more sustainable. The Nature Conservancy supports the goal of protecting 30% of the planet’s ocean, lands, and freshwater over the next decade. To contribute to that goal, TNC intends to conserve more than 10% of the world’s ocean area by 2030. Working in 76 countries and territories: 37 by direct
conservation impact and 39 through partners, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.