Understanding the unique preferences of Gen Z is vital for reputation management. Discover how customized PR tactics can create impactful connections with this audience.
The social landscape is shifting, and brands must adapt. This article outlines 7 PR tactics that engage Millennials and Gen Z through authenticity and shared values.
The intricacies of managing reputation mean that, in addition to safeguarding data, brands must be thoughtful and intentional in how they communicate with their audience moving forward.
Every organization faces potential crises, from viral backlash to product recalls. Understanding these threats is the first step toward crafting a strong response plan. Let’s dive into the most effective crisis management techniques.